AIG Who?

From The Tennessean ...

The Nashville-based subsidiary of insurer AIG is dropping those tarnished initials, a rebranding that separates it from its troubled parent and, officials say, highlights its individual identity.

In coming weeks, a new sign that emphasizes the initials of the unit, American General Life and Accident Insurance, will replace the one outside of its Brentwood-area headquarters that read "AIG American General" until the parent's name was covered up this week.

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"Moving to a brand that the company built its reputation on and that doesn't immediately bring to mind AIG certainly helps with new business sales," she said.