Aha!

Okay, I had to go out this morning. So maybe this is already old news. But it turns out that was an apparently-menacing copy of Who's Who sitting there on the table as Bob Novak stormed off the set yesterday on CNN.

Says the Chicago Sun-Times ...

In a column that ran in the Sun-Times on Monday, Novak suggested he learned Plame's identity partly from reading Who's Who in America. A CNN source said a producer had placed a copy of Who's Who on the set Thursday prior to the taping, apparently so it could be consulted while Novak was asked about the issue.

Maybe this is all just an ingenious guerilla marketing campaign by Who's Who. After all, have they gotten this much publicity in a century?

(ed.note: Thanks to TPM Reader MF for the tip.)