Top Advertiser To Stay With O’Reilly Amid Sexual Harassment Allegations

Bill O'ReillyWhite House Correspondent's Dinner after party, Washington DC, America - 30 Apr 2011the White House Correspondents' Association Dinner (WHCD) after party was held at the residence of the French Ambassador in Washington DC (Rex Features via AP Images)
Bill O'Reilly White House Correspondent's Dinner after party, Washington DC, America - 30 Apr 2011 the White House Correspondents' Association Dinner (WHCD) after party was held at the residence of the French Ambassa... Bill O'Reilly White House Correspondent's Dinner after party, Washington DC, America - 30 Apr 2011 the White House Correspondents' Association Dinner (WHCD) after party was held at the residence of the French Ambassador in Washington DC (Rex Features via AP Images) MORE LESS
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Gold retailer Rosland Capital, the biggest advertiser on Fox News’ “The O’Reilly Factor,” has no plans to pull its commercials from the show amid sexual harassment allegations against host Bill O’Reilly.

“At this time, we have no plans to change our advertising strategy,” the company told CNN Money. “Around 10% of our ad spend with the network is for advertising that runs on that particular program.”

Research firm Kantar Media determined that Rosland Capital was the top advertiser on O’Reilly’s show for 2015 and the first nine months of 2016, according to the report.

As of Thursday morning, 55 companies had pulled advertising from “The O’Reilly Factor” amid allegations of sexual harassment against O’Reilly.

Five women took a total of $13 million in settlements from O’Reilly or 21st Century Fox after making allegations of sexual harassment and other behavior against the top host, according to a New York Times report published on Saturday.

The investigation by the Times was the latest in a line of complaints since former Fox News host Andrea Tantaros alleged in August 2016 that O’Reilly subjected her to unwelcome advances.

21st Century Fox told the Times that O’Reilly “denies the merits of these claims,” and Fox News executive vice president of advertising sales Paul Rittenberg said on Tuesday that the network is working with advertisers.

“At the time, the ad buys of those clients have been re-expressed into other FNC programs,” Rittenberg said in a statement. “We value our partners and are working with them to address their current concerns about the O’Reilly Factor.”

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